Federal Bank undertakes 'I am Adyar, Adyar is me' campaign

Kochi: In a unique project to connect with the people, Kerala-based Federal Bank has undertaken 'I am Adyar, Adyar is me' campaign in Tamil Nadu's Chennai and transformed an entire bank branch into a living museum of local stories.

The campaign has handpicked 40 compelling stories of individuals, which are showcased in an exclusive exhibition, at the Adyar branch of Federal Bank, which will run at the Adyar branch premises between 10 am and 6 pm for two weeks.

"This a first of its kind micro-marketing initiative in the banking industry aims to showcase the soul of Adyar, including its people's struggles, triumphs, and everything that makes Adyar special. The walls of the Adyar Branch are adorned with vibrant paintings that reflect the lively spirit of the locality," the Bank said in a release.

The bank's team ventured into the neighborhoods of Adyar, listening to the people and collecting around 100 stories and portraits of the individuals involved, it said, adding that entire Adyar has undergone a Federal makeover, with several branded boards displayed at various local shops, making Adyar 'Federal'.

The Bank said it has gone beyond banking with an aim to create an emotional connection with the community, making them feel valued and heard.

The inauguration of the campaign was held on Thursday by the Deputy Commissioner – Traffic, Samay Singh in the presence of senior executives of the Bank.

The Chief Marketing Officer of the bank, M V S Murthy, said the campaign is a sincere ode by the Bank to celebrate life, living and memories of the people of Adyar.