New Delhi: Mahindra & Mahindra on Tuesday said it will be an associate sponsor with Star Sports for the ICC cricket World Cup which starts next month.
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As the broadcast associate sponsor for Star Sports and co-powered sponsor for Disney+Hotstar during the ICC Men's Cricket World Cup 2023, the auto major aims to reach vast audience across its key target markets, solidifying its visibility throughout the cricketing season, Mahindra & Mahindra (M&M) said in a statement.
"This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians," Rajesh Jejurikar, M&M Executive Director & Chief Executive Officer, Auto & Farm Sectors, stated.
The automaker sees a strong synergistic resonance between its SUVs and tractor brands and the vibrant spirit of Indian cricket, he added.
The World Cup will get underway on October 5 and the final will be played on November 19.
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