Malabar Gold ropes in actor Manasi Parekh as face for new campaign

New Delhi, Nov 29 (PTI) Malabar Gold & Diamonds on Friday said it has roped in national award-winning actor Manasi Parekh as the face for its new campaign in Gujarati language for the next two years.

Parekh, who has strong cultural roots in Gujarat, makes her a "perfect face for our brand among Gujarati customers", said Malabar Group Chairman M P Ahammed.

The campaign, launched across multiple platforms, aims to focus on reaching the Gujarati community. PTI LUX DR HVA