McLaren F1 integrates Freshworks' Freshservice in new partnership deal

Chennai, Jul 23 (PTI) Nasdaq-listed Freshworks Inc signed a multi-year partnership with McLaren Racing, becoming an official partner of the McLaren Formula 1 team.

As part of the partnership, McLaren will integrate Freshservice, the IT Service Management Solution (ITSM) from Freshworks, to boost productivity through more efficient and improved IT services.

In a statement on Wednesday, Freshworks said it would support McLaren's IT team in reducing tech-related issues, enabling the team to maximise its focus on race track performance.

Commenting on the partnership, Freshworks CEO Dennis Woodside said, “We are partnering with McLaren Racing to optimise their IT operations, enhancing their critical support for winning performance. Our enterprise-grade solutions are designed for ease of implementation, use, and configuration—accelerating McLaren IT’s capabilities with AI.” Following the association, Freshworks branding will appear on McLaren Formula 1 race cars and team kits for the remainder of the 2025 season and beyond, starting with the Belgian Grand Prix scheduled for later this week, the company said. PTI VIJ SSK VIJ SSK ROH