CoinDCX bolsters its leadership team by appointing Gaurav Arora to lead its Defi initiatives

India's largest crypto company, CoinDCX appointed Gaurav Arora as Senior Vice President, CoinDCX Pro, to lead its next phase of growth, which will focus on developing use cases of crypto and blockchain technology.

The company is ramping up its leadership team by hiring industry leaders for its Defi initiatives, despite tough market sentiments.

CoinDCX has been a pioneer in bringing crypto trading to the masses in India and is now looking to bring similar innovation to the Web3 ecosystem and make the world of Web3 and DeFi (Decentralised Finance) more accessible to the masses. 

Gaurav will lead product, business and growth for this new vertical at CoinDCX, which aims to build a simplified experience allowing customers to access opportunities in a decentralized economy. 

As per a report by Gartner, by the year 2026, 25% of consumers will spend a minimum of 1 hour a day on metaverse for work, shopping, education, social or entertainment purposes. This ecosystem will have its own virtual economy enabled by digital currencies and nonfungible tokens (NFTs).

Currently, it is very complex for an average customer to take part in this economy due to the complexities of various chains/protocols and wallets.

Gaurav brings in over a decade’s experience in building large fintech super apps. He was Director of Products at Amazon Pay India, and he launched the Amazon Pay wallet product which is ranked among top PPI wallets in India.

An IIT Roorkee graduate and an MBA from IIM -B in finance, Gaurav also brings with him trading expertise from his days as an equities trader in Nomura Securities, Hong Kong where he designed and traded arbitrage models in Asian markets. 

Gaurav Arora on his appointment at CoinDCX comments, “I am happy to join the CoinDCX family. The world of Web3 and DeFi is in its nascent stages and largely inaccessible by most people due to its complexities. We believe that over the next few years, 100s of millions of users will be interacting with the decentralized blockchain ecosystem. Our goal is to provide a bridge for these customers to access the opportunities safely and easily in this system."

CoinDCX is strengthening its talent pool by hiring across functions. It continues to build innovative products and services for its users, with safety and compliance continuing taking the center stage as the company is committed to double down its efforts in the crypto/Web3 space.