Pet care startup Supertails raises Rs 125 cr in series B funding round

Mumbai, Feb 13 (PTI) Pet care startup Supertails has raised Rs 125 crore in a series B funding round led by RPSG Capital Ventures and existing investors Fireside Ventures, Saama Capital, DSG Consumer Partners, and Sauce VC.

The startup said the money will be used for business growth, customer acquisition, investment in technology, expansion of healthcare services, including Supertails pharmacy, and to make a foray into an omnichannel distribution.

Supertails had previously raised Rs 90 crore.

The series A round was led by Fireside Ventures, along with existing lead investors Saama Capital, DSG Consumer Partners, Sauce.vc, and angel investors, including Kunal Shah of Cred, Sanjay Kapoor of Genesis Luxury Fashion, Varun Alagh of MamaEarth; Ankit Nagori of Curefoods; and Shashank Mehta of The Whole Truth Foods.

Bengaluru-based Supertails offers supplies for pets, training to owners apart from offering online consultations, online behaviour training, and a pet pharmacy.

Founded in June 2021 by Varun Sadana, Aman Tekriwal, and Vineet Khanna, Supertails aims to lead the pet care market by addressing the evolving needs of pet owners through customised offerings. PTI BEN TRB