New Delhi : Fashion discovery platform Shouto.app on Thursday said it has raised USD 1.6 million (over Rs 12 crore) in a funding round led by Saama Capital.
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Other investors who participated in the pre seed round include Whiteboard Capital, Google veteran and former head of search Amit Singhal and Arjun Vaidya (Founder, Dr. Vaidyas).
"Shouto.app, co-founded by former Myntra, AJIO and Amazon executives Maruthy Ramgandhi, Abhishekk Handa and Ayyappan Lakshmanan, has formally launched its operations. The company has raised USD 1.6 million in a pre seed round led by Saama," according to a statement.
The funds will be invested in product development, creator acquisition and engagement, and building a strong founding team of engineers and creator success managers.
ShoutO hopes to build a new online fashion shopping experience targeting young millennial consumers, offering them a platform to discover and shop premium fashion brands as well as private labels.
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