Subhankar Sen takes over as Director (Marketing) at BPCL

New Delhi, Jul 15 (PTI) Bharat Petroleum Corporation Limited (BPCL) said that Subhankar Sen has taken over as Director (Marketing) of the company.

"Sen, a veteran of BPCL with over three decades of experience, has played a pivotal role in driving strategic transformation across key business verticals. His appointment marks a significant milestone in BPCL's journey towards innovation, customer-centricity and sustainable growth," the firm said in a statement.

Over the years, he has held several critical leadership roles within the organisation. As Business Head - Retail (West), he led a major overhaul of BPCL's retail operations across fuel stations.

Under his leadership, BPCL introduced new-age formats and enhanced customer engagement through digital-first initiatives. The launch of BeCafe, a modern café concept at fuel stations, added a fresh dimension to non-fuel retailing and enhanced the overall consumer experience.

In the lubricants business, Sen played a key role in expanding the MAK Lubricants brand across India and overseas markets, including Nepal, Bangladesh, Sri Lanka, the UAE, and Africa. PTI ANZ SHW