Alt Balaji is now Altt, launches its new identity

New Delhi: Indian OTT player Alt Balaji Saturday rebranded itself as Altt with the launch of its new identity with a new logo. 

The company said that the new logo represents the company's commitment to delivering exceptional experiences and entertainment to its customers.

The company stated that the change in logo is part of its broader rebranding strategy, which is aimed at aligning its image with its core values and mission. 

“Altt provides its customers with innovative and engaging digital content, and the new logo reflects that commitment,” the company said in a statement.

Altt Thursday announced the appointment of a new Chief Business Officer Vivek Koka. 

Talking about his association with Altt, Koka said, “Altt has been a pioneer in the Indian OTT space and has entertained audiences across the country. With success and adulation comes the responsibility of staying true to the consumers’ expectations. Keeping in line with the same thought, Altt embarks on an exciting journey with its identity which will be backed by equally engaging content. It is a great time for me to be associated with the brand and to be a part of this journey.”

Content head Shashwat Singh said, "Our customers are at the heart of everything we do, and the new logo reflects that sentiment. The new design is more forward projecting and simplified, making it easier for our customers to connect with us and our offerings, without veering away from the well-established brand identity. We believe that this change will help us to make stronger connections with our audience and reflect the renewed passion with which we bring brand new stories to them."