New Delhi: Global citizens are most satisfied with the relationship and bonhomie shared with their spouse/ partner, followed by the feeling of being loved, but satisfaction with romance and sex life was comparatively lower. And similar trend was seen in India and Asia, said an Ipsos survey conducted worldwide in the run-up to Valentine’s Day.
Findings of the Ipsos Global Advisor 32 country study.
Relationship with Partner/ Spouse
84% of global citizens claim to be satisfied with the relationship and personal bond they share with their spouse/ partner. Across markets, more number of citizens polled were satisfied with their significant other. In case of Asia, the markets most satisfied with their partners/ spouses were, Indonesia (94%), Malaysia (90%), Thailand (90%), China (89%), Australia (87%), India (84%), Singapore (83%), South Korea (73%) and Japan (70%).
76% of global citizens polled said they feel loved. In Asia Pacific Region, the markets that felt most loved were Indonesia (87%), China (84%), India (82%), Malaysia (80%), Thailand (76%), Australia (75%), and Singapore (75%). South Korea (53%) and Japan (49%) displayed polarized view with only 1 in 2 feeling loved.
Romance/ Sex Life
On the Romance aspect, there was a general feeling of lower satisfaction, by regions and markets and it was a mixed bag. Markets most satisfied by the levels of romance in their lives included, China (79%), Indonesia (75%), Thailand (75%), India (69%) and Singapore (66%). Mediocre degree of romance existed in Australia (61%) and Malaysia (57%). While the markets with lowest satisfaction with romance were Japan (34%) and South Korea (44%).
Elucidating on the findings of the survey, Amit Adarkar, CEO, Ipsos India, said, “Urban Indians share a strong bond with their partner/ spouse and there is a tangible feeling of acceptance and being loved, but romance is not keeping pace and is leading to lower levels of satisfaction in defining relationships. Probably, days like the Valentine’s Day is a good way to re-kindle romance in relationships.”
Ipsos said these are the findings of a 32-country survey conducted between December 22, 2022 – January 6, 2023, among 22,508 adults aged 18-74 in the United States, Canada, Malaysia, South Africa, and Turkey, 20-74 in Thailand, 21-74 in Indonesia and Singapore, and 16-74 in 24 other countries, via Ipsos’s Global Advisor online survey platform.