FlixBus partners with Rajasthan tourism to promote heritage through custom-branded buses

Jaipur, Sep 10 (PTI) Intercity mobility provider FlixBus on Wednesday announced a partnership with the Department of Tourism, Government of Rajasthan, aimed at promoting the state's vibrant culture and heritage through innovative mobility solutions.

The collaboration was launched on Wednesday at a ceremonial flag-off at Albert Hall Museum in the presence of Deputy Chief Minister and Tourism Minister Diya Kumari and state government officials.

As part of this initiative, FlixBus will operate heritage-themed, custom-branded buses showcasing the rich tourism destinations of the state. The buses will run daily on major routes, including London-Cambridge in the UK and Dehradun-Haridwar-Delhi-Jaipur in India, connecting international and domestic travellers with Rajasthan's stories and sights, a release from the company said.

"Passengers travelling on these routes will experience a unique journey with culturally immersive branding, turning every ride into an invitation to discover Rajasthan's heritage," the release said.

A QR code linked to the official website of the Department of Tourism, Government of Rajasthan, will also be prominently displayed on the buses, enabling further exploration by potential visitors. PTI SDA HIG HIG