social media content

user generated contentBusiness

Does UGC drive brand engagement? B-school study tests the link

User-generated social media content quality does not show a direct influence on engagement for brands, a new study by the Goa Institute of Management (GIM) has...

By NewsDrum Desk
Dec 28, 2025 10:14 IST 3 Min read
Navi Mumbai PrankNational
Prank gone wrong: 4 arrested for staging fake crime scene in Navi Mumbai
By NewsDrum Desk
Apr 15, 2025 14:59 IST 2 Min read
Representative ImageInternational
'Influencer' is now a popular career choice for young people – here's what you should know about the creator economy's dark side
By NewsDrum Desk
Jun 29, 2022 05:30 IST 4 Min read