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Shivaji Dasgupta

Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.

Calcutta Tram Service Opinion

On the 150th anniversary of trams in India, a case against tokenism

On February 24, 1873, the first-ever tram service, horse-drawn, was launched in Calcutta, and emulated subsequently albeit temporarily in Bombay and Delhi

By Shivaji Dasgupta
Feb 24, 2023 17:31 IST 3 Min read
International Mother Language Day Opinion
Is mother tongue being superseded by authentic identity?
By Shivaji Dasgupta
Feb 23, 2023 11:34 IST 5 Min read
Television Sports Broadacast Media Analysis
How the broadcaster-operator wars are killing Television
By Shivaji Dasgupta
Feb 20, 2023 11:05 IST 3 Min read
John Mason Doon School Opinion
John Mason and the death of a principle
By Shivaji Dasgupta
Feb 18, 2023 16:35 IST 3 Min read
Jugal's Mishti Litfest Kolkata Sweets Opinion
How a Mishti Litfest is a true ambassador of Valentine's Day
By Shivaji Dasgupta
Feb 14, 2023 09:54 IST 4 Min read
Sand art on World Radio Day Analysis
On World Radio Day, a new worldview for radio
By Shivaji Dasgupta
Feb 13, 2023 14:49 IST 5 Min read
Steve smith australia test Opinion
If you like India-Australia test, you will love the Ranji Trophy
By Shivaji Dasgupta
Feb 12, 2023 15:05 IST 5 Min read
A videograb of the trailer of Pathaan movie Analysis
How 'Pathaan' and 'Lost' amplify the two genres of Trailer marketing
By Shivaji Dasgupta
Feb 07, 2023 18:38 IST 4 Min read
General Pervez Musharraf Pakistan Army Opinion
Pervez Musharraf and the cult of Evil Pakistani Generals
By Shivaji Dasgupta
Feb 06, 2023 14:33 IST 4 Min read
Mark-Zuckerberg-Facebook-Meta Opinion
How February 4 changed the way we live
By Shivaji Dasgupta
Feb 04, 2023 13:45 IST 3 Min read
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