Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.
To the brotherhood of sisters out there in the universe, factual or fictional, there is just one thing I wish to say. Unlike perception or demeanour, brothers are quite like candy floss in a mela ground, malleable and ductile.
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