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Trademarks

Do rebrands work? Can you trademark an X? An expert answers the burning questions on Musk’s Twitter pivot

Do rebrands work? Can you trademark an X? An expert answers the burning questions on Musk’s Twitter pivot

To non-moguls, Elon Musk’s (perhaps temporary) rebrand of Twitter to “X” may seem high risk, amateurish, or even capricious....
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