Indian Premier League

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How Disney sees business sense in acquiring IPL rights at Rs 150 crore per match

Considered to be a conservative player in the media and entertainment industry, Disney has surprised everyone with its aggressive bidding on Day-1 of e-auction for IPL media rights. The way the India broadcast and digital rights are playing out, it is evident that the global content giant has

By Shailesh Khanduri
Jun 13, 2022 05:30 IST 3 Min read
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