marketing

user generated contentBusiness

Does UGC drive brand engagement? B-school study tests the link

User-generated social media content quality does not show a direct influence on engagement for brands, a new study by the Goa Institute of Management (GIM) has...

By NewsDrum Desk
Dec 28, 2025 10:14 IST 3 Min read
Reliance TCS InfosysBusiness
Comms, marketing heads of Reliance, TCS, Infosys named in PRovoke 100 global list
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Artificial Intelligence AI imageInternational
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