Shivaji Dasgupta is the prominent contributor of articles under "Opinion" and "Analysis" columns. His strength lies in his command over language and setting the context right on any topic he intends to write upon. He is a branding expert with over 30 years of experience across various global agencies. He is the founder and Managing Director of Inexgro Brand Advisory. Dasgupta contributes with his sharp insights to BestMediaInfo.com, The Times of India and other major publications.
Chow Mein can well be rechristened as Maida Poha, with various creative versions. Chilli Chicken is a prime candidate for being termed Murg Ghanashyam, as the darkness in texture matches well with the hearts of the neighbours
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